CO-DIRECTION, EDITING, VISUAL FX
ART DIRECTION, GRAPHIC DESIGN
NIKKI JEAN
CREATIVE DIRECTOR
'“HIP HOP SAVED MY LIFE”
AFTER TOURING WITH KANYE WEST, RIHANNA & PHARRELL, NIKKI JEAN WENT ON TO WRITE WITH BOB DYLAN, BURT BACHARACH AND CAROL KING.
THERE WAS CRITICAL SUCCESS BUT A DISJOINT IN BRANDING
CAMPAIGN STRATEGY
WE LAUNCHED A REBRAND FOCUSED AROUND HER ROLE AS AN EXPERT SONGWRITER AND MUSE IN HIP HOP.
WE CONNECTED HER WITH UP AND COMING CREDIBLE MUSIC INFLUENCERS (AB SOUL/TDE, THE SOCIAL EXPERIMENT/CHANCE THE RAPPER).
HER SINGLE CHAMPAGNE WATER REACHED #1 ON THE BILLBOARD SOCIAL MEDIA CHARTS FOR 48HRS.
SHE SIGNED A NEW DEAL WITH STORIED INDEPENDENT LABEL RHYMESAYERS ENTERTAINMENT.