KIDZ IN THE HALL
FOUNDER, CREATIVE
“SCHOOL WAS MY HUSTLE”
FOUNDED AT THE UNIVERSITY OF PENNSYLVANIA KIDZ IN THE HALL LED THE CLASS IN REMAKING THE VISION A RAP GROUP.
WE RELEASED 5 CRITICALLY ACCLAIMED ALBUMS ON 2 OF THE MOST STORIED INDEPENDENT RAP LABELS, RAWKUS RECORDS AND DUCKDOWN.
INFLUENCER MARKETING
“CUT THROUGH THE CLUTTER”
AFTER THE FIRST ALBUM THE GROUP HAD A PROBLEM. WITH A VERY LIMITED MARKETING BUDGET HOW DO WE POINT PEOPLE TOWARDS THE PRODUCT?
BRING OUR FRIENDS ALONG
THE GROUP DECIDED TO REACH OUT AND CREATE A COLLABORATIVE PROJECT THAT HAD A MIX OF ESTABLISHED MUSIC INFLUENCERS AND ARTISTS WITH SMALLER BUT RABID FANBASES. THE INFLUENCERS SPANNED MULTIPLE GENRES BUT UNITED UNDER THE IDEA OF USHERING IN A NEW ERA IN HIP HOP.
FEATURED:
ESTELLE
PUSHA T/THE CLIPSE
BUN B
MASTA ACE
THE COOL KIDS
TYGA
TRAVIE MCCOY/GYM CLASS HEROES
BLACK MILK
SEAN PRICE
JAY ELECTRONICA
PHONTE/LITTLE BROTHER
CASE STUDY
CAR COMMERCIAL - STORYLINE
Driving Down The Block (Remix) #1 Featuring: Pusha T, Bun B & The Cool Kids
Driving Down The Block (West Coast Remix) Featuring: Tyga, Pac Div, Mistah Fab & Glasses Malone
THE IN CROWD
MUSIC VIDEO - STYLING, CO-WRITING, PRODUCTION, CASTING
MARKETING FOCUS WAS PLACED ON UNIQUE VIDEOS AND ANCILLARY VIDEO COMPONENTS.
THE LEAD SINGLE “DRIVING DOWN THE BLOCK” WAS JUXTAPOSED WITH A VINTAGE LOOKING 80S CAR COMMERCIAL STYLE MUSIC VIDEO. ADDITIONAL CONTENT WAS BUILT AROUND THE CONCEPT INCLUDING DIGITAL CAR COMMERCIALS AND MERCHANDISE WITH THE GROUP MEMBERS CAST AS USED CAR SALESMEN.
DIRECTED BY ETHAN LADER
THE REMIXES
FOLLOWING THE RELEASE OF THE SINGLE AND VIDEO WE CONTINUED THE LIFE OF THE PROJECT WITH TWO REMIXES.
WITH THE UNIQUE SUCCESS OF THE SONG ON THE WEST COAST THE GROUP ALSO CREATED A VERSION WITH ONLY WEST COAST MUSIC ARTISTS.
WHILE ON SET FOR ESTELLE’S “AMERICAN BOY” VIDEO, THE GROUP BUILT A RELATIONSHIP WITH THE GRAMMY AWARD WINNING ARTIST AND THEY RECORDED THE SECOND SINGLE “LOVE HANGOVER”.
FOR THE SECOND VIDEO THE GROUP COLLABORATED WITH MICROSOFT (ZUNE) STUDIOS AND LENOVO TO BRING THE PARTY TO THEIR LOS ANGELES SPACE.