HERO EDITION
TEASER
ARTIST NIKOO BAFTI
ARTIST MERJIN HOS
ARTIST MAX LOEFFLER
ARTIST ARMANDO VEVE
TRULY HARD SELTZER
ORIGINALS CAMPAIGN 2020
EXECUTIVE PRODUCER, SOUND DESIGN, COMPOSING
THE TEAM AT 360I WAS TASKED WITH CREATING A UNIQUE CAMPAIGN FOR TRULY HARD SELTZER BRAND. THEY DECIDED TO USE DIFFERENT VISUAL ARTISTS TO CREATE SURREAL ENVIRONMENTS TO MATCH THE FLAVORS.
MYSELF AND PRODUCER 88 KEYS WERE ASKED TO MATCH THE SURREAL ARTWORK WITH INDIVIDUAL SOUNDTRACKS AND SOUND DESIGN THAT PROPERLY CONVEYED THE ART.
IT WAS IMPORTANT THAT THE MUSIC REMAIN GROUNDED IN REALITY WITH PEICES THAT WOULD INSPIRE MUSICIANS AS WELL.